Stand Out of Our Light

James Williams, Stand Out of Our Light: Freedom and Resistance in the Attention Economy.

For me, the most interesting thing in Williams’ book is how he moves the criticism of informational technologies away from the typical individual spots and pays attention to the larger (and far more dangerous) social and political consequences.

We face great challenges today across the full stack of human life: at planetary, societal, organizational, and individual levels. Success in surmounting these challenges requires that we give the right sort of attention to the right sort of things. A major function, if not the primary purpose, of information technology should be to advance this end.

Yet for all its informational benefits, the rapid proliferation of digital technologies has compromised attention, in this wide sense, and produced a suite of cognitive-behavioral externalities that we are still only beginning to understand and mitigate. The enveloping of human life by information technologies has resulted in an informational environment whose dynamics the global persuasion industry has quickly come to dominate, and, in a virtually unbounded manner, has harnessed to engineer unprecedented advances in techniques of measurement, testing, automation, and persuasive design. The process continues apace, yet already we find ourselves entrusting enormous portions of our waking lives to technologies that compete with one another to maximize their share of our lives, and, indeed, to grow the stock of life that’s available for them to capture.